What does Press Kit mean?
Press Kit refers to a package of promotional materials provided to journalists and media outlets to generate publicity for a film, TV show, or entertainment project. A press kit typically includes items such as the project’s synopsis, cast and crew bios, high-quality images, video clips, and press releases. Press kits are used to ensure that journalists have all the necessary information to write reviews, articles, or conduct interviews. They can be distributed physically or digitally and are an essential tool for marketing a project.
Example:A film studio distributes digital press kits to media outlets ahead of the film’s release, containing cast bios, high-resolution images, and the official trailer.
Example: A TV network sends press kits to journalists ahead of a new show’s premiere, providing key details about the plot and characters to encourage coverage.
Did You Know?
Press kits are often released in both digital and physical formats, with the digital version allowing for easy sharing of high-resolution images and videos!
