What does Key Art mean?
Key Art refers to the main promotional image or visual used to market a film, TV show, or commercial. Key art is typically used for posters, DVD covers, and digital banners, featuring the film’s title, main actors, and significant imagery that represents the project. This artwork is crucial in shaping the audience’s first impression of the project and is often created by professional graphic designers or photographers. For example, the iconic key art for Jaws featured a menacing shark beneath an unsuspecting swimmer, creating an immediate sense of suspense and danger.
Example:The movie’s key art was displayed on billboards across the city, featuring the lead actors and the title in bold letters.
Example: The TV show’s key art became instantly recognizable, with its dramatic colors and iconic imagery used in all promotional materials.
Did You Know?
Key art is often designed months before a film’s release, sometimes even before shooting begins, to build early interest!
