Actors Access
Actors Access is a casting platform connecting actors with film, TV, theater, and commercial roles through self-submission and agent-managed profiles.
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Marketing and Promotion
The Essential Showbiz Dictionary™
Welcome to The Essential Showbiz Dictionary™. This page covers the key terms you need to know for marketing and promoting an entertainment career or a project. For example, understanding what a “publicist” does is critical. Publicists are professionals responsible for managing the public image of an actor, filmmaker, or project. They play a totally different role than managers and agents. Whether you’re building your personal brand, launching a film, or engaging with fans on social media, knowing these marketing and promotion terms will help you increase your reach.
By familiarizing yourself with these key marketing and promotion terms, you’ll gain valuable insights into the strategies and techniques used to build and sustain a successful career in entertainment. This section provides clear definitions to guide you through the various aspects of marketing and promotion, from press releases to influencer marketing. We’re always updating our list of marketing and promotion terms, so check back often to stay informed and enhance your industry knowledge.
Actors Access is a casting platform connecting actors with film, TV, theater, and commercial roles through self-submission and agent-managed profiles.
An advertiser is a company or individual that pays to promote products, services, or messages through various media channels.
Affiliate Marketing is a strategy where individuals earn a commission by promoting products or services through unique affiliate links.
Award season refers to the time of year when major entertainment industry awards are held, recognizing achievements in film, television, music, and theater.
Backstage is a leading entertainment publication and digital casting platform, offering casting calls, industry news, and acting resources since 1960.
A brand ambassador is a celebrity or influencer who represents and promotes a brand, helping to boost its visibility and appeal.
Branding is the process of creating a unique identity for a product, service, or individual, including visual elements, messaging, and customer experience.
A CTA (Call to Action) is a marketing tool that prompts the audience to take a specific action, such as buying tickets or subscribing to a service.
Casting Frontier is an online casting platform used by actors to submit auditions and profiles to casting directors and producers in film, TV, and commercials.
Casting Networks is a global casting platform connecting actors, agents, and casting directors for film, TV, theater, and commercial projects.
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