What does Press Junket mean?
Press Junket refers to a promotional event where members of the media are invited to interview the cast and crew of a film or TV show in a series of brief, back-to-back interviews. Press junkets are organized by the studio or production company to generate buzz for an upcoming release. During a junket, the stars of the project sit for multiple interviews with journalists from various outlets, often over the course of a day or weekend. These events are a crucial part of the marketing strategy for major films and TV shows.
Example:A press junket is held for a new action movie, where the lead actors and director give interviews to media outlets from around the world.
Example: A TV show organizes a press junket in New York, inviting journalists to interview the cast about the upcoming season.
Did You Know?
Press junkets are typically packed with back-to-back interviews, where actors and directors may answer the same questions dozens of times in one day!
