Low Budget Theatrical Agreement
The SAG-AFTRA Low Budget Theatrical Agreement covers contracts for theatrical films with budgets between $700,000 and $2.5 million, offering flexible pay rates.
Theatrical Agreement
The SAG-AFTRA Theatrical Agreement covers actors in feature-length films intended for theatrical release, ensuring fair pay, residuals, and working conditions.
Theatrical Release
A theatrical release is the distribution and screening of a film in movie theaters, usually as the first step in a film’s release cycle before streaming or home media.
Four Walling
Four Walling is a distribution strategy where a filmmaker rents an entire theater for a flat fee and keeps all ticket revenue, bypassing traditional box office revenue sharing.
Day and Date
Day and Date is a release strategy making a film available in theaters and on streaming simultaneously — challenging traditional theatrical exclusivity windows and contested by theater chains.
Exhibition
Exhibition refers to the theatrical presentation of films — the business of movie theaters and the third major component of the film industry alongside production and distribution.
Exhibition Venue
An Exhibition Venue is any physical location where films or performances are presented to audiences — from multiplex theaters to arthouse cinemas to film festival screening rooms.
Exit Poll
An Exit Poll surveys film audiences immediately after screenings — generating CinemaScore grades and other metrics that predict word-of-mouth and commercial trajectory better than critic reviews.
Movie Distributor
A Movie Distributor markets, licenses, and delivers films to theaters, streaming platforms, and other channels — serving as the critical intermediary between producers and audiences.
Playability
Playability refers to a film’s ability to maintain strong box office beyond opening weekend through positive word-of-mouth — measured by exit poll grades and second-weekend performance.