What does Mood Board mean?
Mood Board refers to a visual collage used in the pre-production phase of a film, TV show, or commercial to help convey the desired look, feel, and tone of the project. It typically includes images, color palettes, textures, and even fonts that inspire or reflect the mood of the production. Mood boards help align the creative vision between directors, producers, designers, and other departments. Related terms include Storyboarding, which involves visually mapping out the sequence of scenes, and Lookbook, a collection of visuals used to define the style of a project.
Example:The production team created a mood board with a combination of dark color palettes and industrial imagery to set the tone for the dystopian film.
Example: Mood boards are often used to give costume and set designers a clear vision of the project’s aesthetic direction.
Did You Know?
Mood boards are also widely used in marketing, fashion, and interior design to capture and communicate visual ideas and inspiration!
