What does Lookbook mean?
Lookbook refers to a visual document or presentation that showcases the overall aesthetic, mood, or style of a film, TV show, or commercial. Lookbooks are commonly used by directors, cinematographers, and costume designers to communicate their creative vision to the production team. These documents often include reference images, color palettes, wardrobe suggestions, and location ideas. Lookbooks help align the team’s vision before production begins, ensuring consistency in design and tone.
Example:A director creates a lookbook for an upcoming period drama, including images of costumes, hairstyles, and set designs to capture the historical era.
Example: A cinematographer presents a lookbook filled with color palettes and lighting ideas to illustrate the moody, atmospheric style they envision for a thriller.
Did You Know?
Lookbooks are often used in the early stages of pre-production to align the creative team on the project’s overall look and feel!
You can also find “Lookbook” and related terms in this category: Filming and Production.
