What does User-Generated Content (UGC) mean?
User-Generated Content (UGC) refers to content created and shared by users or fans of a brand, platform, or product, rather than by the company itself. UGC can include videos, photos, reviews, social media posts, and blog entries. In the entertainment industry, UGC is often used to promote films, TV shows, and other media by encouraging fans to engage with and share content. UGC helps brands build a sense of community and trust, as it comes directly from the audience. Related terms include Influencer Marketing, where users promote products through their own content.
Example:The film studio encourages fans to create user-generated content by sharing their favorite moments from the movie on social media using a branded hashtag.
Example: A video game company runs a contest inviting players to create UGC by sharing their gameplay clips, with the best content featured on the official website.
Did You Know?
User-generated content can be an effective marketing tool, as people tend to trust content shared by other users more than brand-generated content!
You can also find “User-Generated Content (UGC)” and related terms in this category: Marketing and Promotion.
