The EssentialShowbiz Dictionary™

of Entertainment Industry Terms

Product Demo

1 minute read | Last updated: 4 months ago

What does Product Demo mean?

Product Demo refers to a short film or video created to showcase a product’s features, functionality, and benefits. Product demos are commonly used in commercials, marketing campaigns, and trade shows to give potential customers a clear understanding of how a product works. These demos can range from simple demonstrations to highly produced, cinematic videos, depending on the product and audience. In the entertainment industry, product demos are often used in collaboration with brands to highlight products within film or TV shows.

Example:A tech company creates a product demo video to showcase the latest features of its new smartphone, using high-quality visuals and voiceovers.
Example: A TV show incorporates a product demo within the storyline, demonstrating how the featured gadget works in real-life situations.

Did You Know?
Product demos are a key part of marketing strategies, helping consumers understand the benefits and functionality of new products before making a purchase!

You can also find “Product Demo” and related terms in this category: Online and Digital Media.
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