The EssentialShowbiz Dictionary™

of Entertainment Industry Terms

Advertiser

1 minute read | Last updated: 4 months ago

What does Advertiser mean?

Advertiser refers to a company, organization, or individual that pays to promote their products, services, or message through various media channels, such as TV, online platforms, print, and radio. Advertisers work with agencies or platforms (like Google AdSense) to place ads in front of targeted audiences. Advertisers often have specific marketing goals, including raising brand awareness, driving sales, or increasing website traffic.

Example:A tech company acts as an advertiser by purchasing ad space on popular websites to promote its latest gadget.
Example: An advertiser partners with a YouTube influencer to sponsor their content, promoting their products to the influencer’s audience.

Did you know?
The world’s biggest advertisers, like Procter & Gamble and Coca-Cola, spend billions of dollars each year to promote their products globally!

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