What does Music Video Agreement mean?
Music Video Agreement is a SAG-AFTRA contract that covers performers in music videos produced for television, cable, or digital platforms. The agreement ensures that actors, dancers, and performers receive fair pay and protections when participating in music videos, regardless of the project’s budget. This contract is used by record labels, independent artists, and music video directors to hire SAG-AFTRA talent while maintaining professional standards in production.
Key Points of the Music Video Agreement:
- Flexible Rates: The agreement allows for tiered pay rates based on the budget of the music video.
- Residuals: Performers earn residual payments for music videos aired on television or online platforms.
- Health and Safety Protections: The agreement ensures that all performers are protected by SAG-AFTRA’s health and safety standards.
Negotiation Tips:
- Buyout vs. Residuals: Actors can negotiate for a higher upfront buyout if the producer offers it instead of residuals, ensuring a better payday for widely circulated videos.
- Performance-Based Bonuses: For high-budget music videos, performers might negotiate bonuses based on the video’s success or virality.
- Creative Flexibility: Performers might negotiate for creative input, such as choreography or on-screen character development, particularly in independent music video productions.
Example:An independent artist used the Music Video Agreement to hire professional dancers for a video produced on a limited budget, ensuring fair compensation for all performers.
Example: A performer in a viral music video earned residuals each time the video was played on digital platforms and TV networks.
Did You Know?
The SAG-AFTRA Music Video Agreement covers dancers, actors, and performers in music videos, ensuring fair pay and protections across all platforms!
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