For You Page
The For You Page (FYP) is TikTok’s algorithmically curated main feed — serving personalized content to users based on behavior rather than follows, making it the primary mechanism for viral discovery on the platform.
Shadow Ban
A Shadow Ban is the alleged suppression of a creator’s content reach by a platform algorithm without formal suspension or notification — experienced as unexplained drops in engagement and discoverability.
Short-Form Video
Short-Form Video is content lasting typically 15 seconds to 3 minutes — the dominant online format for young audiences that has become a valuable supplementary skill for young performers building digital profiles.