What does Clickbait mean?
Clickbait refers to online content, such as headlines, thumbnails, or links, designed to attract clicks by creating a sense of curiosity or urgency, often with exaggerated or misleading information. The goal of clickbait is to drive traffic to a website or video, but the content itself may not always live up to the promises made in the headline or thumbnail. While effective for drawing attention, clickbait can damage trust with audiences if overused or deceptive.
Example:A YouTube thumbnail featuring a shocking image, labeled “You won’t believe what happens next!” is a classic example of clickbait used to generate views.
Example: A blog post uses a clickbait headline like “10 Secrets Hollywood Doesn’t Want You to Know” to entice readers, but the article contains no real insider information.
Did You Know?
Clickbait has become so prevalent that platforms like Facebook have taken steps to reduce the visibility of misleading or exaggerated content!