What does Step and Repeat mean?
Step and Repeat refers to a photo backdrop featuring a repeating pattern of logos, brand names, or event sponsors. These backdrops are typically used at red carpet events, premieres, and press conferences, where celebrities and guests are photographed in front of them. The term also refers to the action of stepping in front of the backdrop and pausing for photos before moving on. Related terms include Red Carpet, which refers to the event space where these photo ops often take place, and Press Line, the area where media outlets gather to photograph and interview celebrities.
Example:Celebrities walked the step and repeat at the movie premiere, posing for photos in front of the branded backdrop.
Example: The event organizers set up a step and repeat for guests to take photos with the sponsors’ logos in the background.
Did You Know?
Step and repeat backdrops are common at promotional events, helping to showcase brand sponsors in photos that are widely shared in the media!
