What does Merchandising mean?
Merchandising refers to the practice of creating, selling, and promoting products related to a film, TV show, or other entertainment property. Merchandising can include items like toys, clothing, posters, and branded products that feature characters, logos, or themes from the production. This revenue stream is significant for many franchises, allowing them to generate income beyond box office or streaming profits. For instance, films like Star Wars and Marvel’s Avengers have generated billions through merchandising deals, selling action figures, apparel, and collectibles.
Example:The film studio launched a merchandising campaign, creating toys and apparel based on the movie’s characters.
Example: Merchandising for the popular TV series included posters, T-shirts, and licensed products available online and in stores.
Did You Know?
Merchandising can often bring in more revenue than the original film or TV show, especially for blockbuster franchises!
