The EssentialShowbiz Dictionary™

of Entertainment Industry Terms

Brand Ambassador

1 minute read | Last updated: 4 months ago

What does Brand Ambassador mean?

Brand Ambassador refers to an individual, often a celebrity or influencer, who is hired to represent and promote a brand to increase its visibility and appeal. Brand ambassadors are typically chosen for their ability to influence a target audience, and they are often tasked with creating positive associations between the brand and its consumers. They may appear in advertisements, attend events, or promote the brand through social media and other public channels.

Example:A popular actor becomes a brand ambassador for a luxury watch company, featuring in commercials and attending high-profile events to promote the brand.
Example: A social media influencer is hired as a brand ambassador for a fitness brand, regularly promoting the company’s products in Instagram posts and stories.

Did you know?
Some brand ambassadors are paid in cash, while others receive free products, services, or exclusive access to events in exchange for their promotion efforts!

You can also find “Brand Ambassador” and related terms in this category: Roles and Titles.
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