What does Platform Release mean?
Platform Release is a distribution strategy where a film is released in a limited number of theaters or regions at first, then gradually expanded to more locations based on its initial success. This approach allows studios to build word-of-mouth momentum and media buzz, especially for independent or smaller-budget films. Platform releases are often used for movies targeting niche audiences or those aiming for awards season. For example, films like Moonlight and La La Land used platform releases to generate buzz before expanding to wider audiences.
Example:The indie drama was given a platform release, starting in select cities before expanding nationwide based on positive reviews.
Example: A platform release strategy was employed to give the documentary time to build word-of-mouth momentum before being rolled out to additional theaters.
Did You Know?
Platform releases are a common strategy for films with award potential, allowing them to build critical acclaim before wider release!
