What does Third-Party (Usage) mean?
Third-Party Usage refers to a contract provision that allows the licensed work or performance of an actor, model, or other talent to be used by entities other than the original client or licensee. This clause permits the content to be shared, sublicensed, or repurposed by third parties, often for additional distribution, advertising, or promotional purposes. It’s crucial for performers to understand the extent of third-party usage rights, as it can impact the control they have over where and how their likeness or performance is displayed.
Example:A model’s image was used by third-party retailers in their advertising campaigns after signing a contract with a major clothing brand that allowed for sublicensing.
Example: An actor discovered that their TV commercial was later repurposed by a partner company under the third-party usage clause, resulting in wider distribution without direct approval.
Did You Know?
Third-party usage can lead to a performer’s work being used in contexts they didn”t initially anticipate, making it important to negotiate clear terms!
