What does Media (Usage) mean?
Media Usage refers to the specific use of a performance, image, or creative work across various types of media platforms such as television, radio, print, digital, and social media. Contracts often outline the scope of media usage to define where and how the content can be displayed or distributed. This is an important factor in determining compensation, as the broader the media usage, the more valuable the rights may be. Actors, models, and creators need to understand the media usage terms in their contracts to know the reach and potential reuse of their work.
Example:An actor signed a contract specifying media usage for a commercial that would be shown on television and social media, with an additional fee for any print ads.
Example: A photographer negotiated a contract for media usage rights across digital and print platforms, allowing their photos to be used in magazines and online galleries.
Did You Know?
Media usage rights can significantly affect an actor”s compensation, with larger fees often granted for national TV campaigns compared to local or digital-only usage!
You can also find “Media (Usage)” and related terms in this category: Distribution and Exhibition.
