What does Commercials Contract (New Media) mean?
Commercials Contract (New Media) is the SAG-AFTRA agreement that covers commercials made for digital platforms such as social media, websites, or streaming services. This contract ensures that actors appearing in online ads receive fair pay, session fees, and residuals, just like in traditional media. It is designed to accommodate the growing demand for digital advertising content across various platforms, providing flexibility in pay scales while maintaining union protections.
Key Points of the New Media Commercials Contract:
- Residuals for Streaming: Actors are paid residuals when online commercials are streamed multiple times or distributed across different platforms.
- Flexible Pay Rates: The agreement offers flexibility in pay rates, allowing advertisers to hire union talent for digital ads at competitive costs.
- Health and Pension Benefits: Actors in new media commercials still receive health and pension benefits, similar to traditional media contracts.
Negotiation Tips:
- Higher Residuals: For online ads expected to have a high viewership, actors can negotiate for higher residual payments.
- Buyout Options: In some cases, actors may negotiate for a one-time buyout instead of receiving residuals, especially for short-term ad campaigns.
- Regional Market Pay: For new media ads that run across multiple regions or platforms, actors can negotiate higher rates based on the campaign’s scope.
Example:An actor appeared in an online streaming commercial and received residuals each time the ad was viewed on platforms like YouTube and Instagram.
Example: A digital ad campaign used the New Media Commercials Contract to hire SAG-AFTRA talent for a targeted social media campaign, ensuring actors were compensated fairly.
Did You Know?
Actors in new media commercials receive residuals for online ads that run on platforms like YouTube, Instagram, and streaming services!
Learn More:
For more detailed information, visit the official SAG-AFTRA New Media Commercials Contract page.
