What does Commercials Contract (for Streaming/Internet) mean?
Commercials Contract for Streaming/Internet covers actors who work in commercials produced for online platforms such as YouTube, social media, and streaming platforms. This contract ensures fair pay and residuals, even for internet-based projects. It is designed to allow flexibility in smaller-budget digital campaigns while maintaining key protections for actors, including safety and pension benefits. As more brands invest in digital and social media ads, this contract provides comprehensive coverage for modern ad production.
Key Points of the Streaming/Internet Commercials Contract:
- Flexible Pay Rates: Like TV commercials, but adapted for internet ad budgets.
- Residuals for Streaming: Actors receive residual payments for internet ads that are streamed multiple times or distributed across multiple platforms.
- Health and Pension Benefits: This agreement ensures actors receive pension and health benefits, even for shorter ad campaigns produced for digital platforms.
Negotiation Tips:
- Residuals Boost: Negotiate for higher residuals if the commercial is expected to be heavily streamed or cross-promoted across various platforms.
- Social Media Campaign Bonus: For high-exposure social media campaigns, actors may negotiate bonuses if the ad goes viral or meets engagement targets.
- Brand Exclusivity: If the campaign involves exclusivity clauses (e.g., preventing work for competing brands), negotiate a higher base pay for the restriction.
Example:An actor secured residual payments for a YouTube ad that ran over 1 million views, ensuring ongoing compensation from the successful campaign.
Example: A social media influencer negotiated a bonus for appearing in a brand campaign that achieved high engagement across platforms.
Did You Know?
Actors in digital commercials receive residuals when ads stream repeatedly or appear on multiple platforms, ensuring continuous earnings!
Learn More:
For more detailed information, visit the official SAG-AFTRA Commercials Contract page.
