What does All Media (Usage) mean?
All Media Usage refers to a contract term that grants the client or licensee the right to use a performer’s work or likeness across all forms of media, including television, film, digital platforms, print, and any future or emerging media formats. This type of usage is comprehensive, meaning the content can be distributed in any format, without needing additional approval from the performer. All media usage is often seen in high-profile advertising campaigns, film deals, or major television productions, as it allows the work to reach a global audience across multiple channels.
Example:An actor agreed to an all media usage contract for a national ad campaign, meaning their performance could be used on TV, online, in print, and in other forms of media without further negotiation.
Example: A model signed a contract for all media usage, allowing her image to be used in magazines, billboards, and digital ads, as well as in future media formats.
Did You Know?
All media usage agreements provide clients with maximum flexibility, as they can distribute a performer’s work across multiple platforms and media types!
