What does Upfronts mean?
Upfronts refers to annual presentations by television networks to advertisers, showcasing their upcoming programming in order to secure advertising commitments for the new TV season. Upfronts are a key part of the advertising industry, giving networks the opportunity to sell ad space at premium prices before shows air. Advertisers benefit by locking in rates ahead of time, while networks get early financial support for their programming. Related terms include Sweeps, which is a period during which TV ratings are measured, and Ad Buy, which refers to purchasing advertising slots.
Example:During the upfronts, the network previews its fall lineup to advertisers, offering early ad buying opportunities for prime-time shows.
Example: Advertisers commit millions of dollars during upfronts, securing prime advertising spots in the most anticipated TV shows of the new season.
Did You Know?
Upfronts play a crucial role in the financial success of TV networks, helping to secure early advertising commitments for new shows!
You can also find “Upfronts” and related terms in this category: TV and Commercials.
