What does Run mean?
Run refers to the period during which a show, commercial, or film is actively broadcast, aired, or distributed to the public. In TV and theater, a “run” can last for a specified number of episodes, seasons, or performances. In commercials, it refers to the duration the ad is aired, often tied to specific usage agreements. A longer run generally results in higher residuals for actors, as their work continues to be shown over an extended period.
The length of a run is often predetermined by contracts and may vary depending on the medium. In theater, it can refer to the number of performances scheduled, while in TV and film, it’s related to the number of seasons or episodes aired. For commercials, the run is tied to ad campaigns and media buys.
Actors can negotiate guaranteed run periods, ensuring job stability for the agreed duration. For commercials or shows with strong performance, actors may negotiate extension clauses to receive residuals for additional runs.
