What does Merch mean?
Merch (short for merchandise) refers to branded products, such as clothing, posters, and other memorabilia, sold to promote a film, TV show, or musical act. Merch is a key part of marketing and fan engagement, helping to build a connection between the audience and the content. Popular forms of merch include T-shirts, hats, action figures, and even digital items like NFTs. For artists and productions, merch can also be a significant source of revenue.
Example:A blockbuster movie releases a line of merch, including T-shirts, posters, and action figures, to promote the film and engage with fans.
Example: A musician sells limited-edition merch at their concert, including signed posters and exclusive vinyl records.
Did You Know?
Some major franchises earn more from merch sales than from box office revenue, with fans eager to collect branded items!
